How much do you set aside for helping the planet, as in living more sustainably? Do you spend more for organic food, offset your carbon emissions or maybe even ride a bike (that counts, bikes aren't free). There are a number of businesses that donate at least 1% of their sales to support about 2,600 environmental organizations around the world. And that number just grew by one, as in Outside Online, an outdoor publication. Does that sound funny? An online outdoor mag called Outside?
Either way, the partnership between 1% for the Planet and Outside will span print, digital and broadcast media. And it's one more reason to check out both organizations, you might say.
Photo Credit: Outside Magazine
It's estimated that the 1%-Outside effort will reach millions of consumers annually. Besides Outside Online, there's the printed Outside Magazine, and Outside Television (the last one may require an extension cord).
Other 1% media friends include Mother Jones, Utne Reader and CSR Wire. In total, there are about 1,460 business members. In 2010, 1% member companies donated more than $20 million, a 30% increase over 2009.
Want to know more about 1%? Funny you should ask.
[one percent] of the story from 1% for the Planet on Vimeo.
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