This idea from the Boing Boing people gives me another. The gist is, a California company called Adzookie is offering to pay your mortgage if you're willing to let them turn your home into a giant billboard. No homes have been selected as of this writing, but what would you be willing to hawk to help pay the bills? This brings a new meaning to the "for sale" in the front yard.
What about ads on your home that give you some time away, as in a free adventure trip/vacation? After all, your neighbors may not be too happy about the ad anyway.
Some travel organizations that may want to consider this, from our Planet Green archives:
- Atlas Obscura, dubbed as the definitive guide to the world's wondrous and curious places;
- Cruise North Expeditions, which offers a line of Arctic polar cruises with cultural content and Inuit staffing;
- The Lodge at Chaa Creek, in Belize, which bills itself as the spot's premier eco resort.
Or maybe this is a bad idea altogether? The chosen house would probably be on a well-traveled road, which probably has enough signs and ads already. But the idea is that it's so weird to see an ad on a house, that the ad should get your attention.
More on the Adzookie ad-on-your-house pitch:
Adzookie, a smartphone ad company, says it's willing to "pay your mortgage every month for as long as your house remains painted." You have to own your home, and they paint the exterior in bright colors, minus the roof, windows and awnings.
Which is kind of a turn off. Paint? How about using a wrap-around or stick-on ad, like they do for on-car advertisements?
Adzookie plans to spend $100,000 on its campaign (not including all the free advertising from us media types), or about $8,000 per house.
What's your price? Do you think ads on homes are going too far? Would you be willing to do it for a free vacation/adventure/trip? It seems as though it's a little over-the-top. Aren't pop-up TV ads awful enough? Let's agree that any of these ideas are better than a forehead tattoo.
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